I'm working on a project for a non-profit in which we're overhauling their website and rewriting all of their content. The problem is that their content doesn't speak to their audience. It's - shall I say - too high level. To help embrace the idiosyncrasies of the web, I gave a thiry minute power training session on how to write great web content. They found it so useful that I decided to boil down the main points into a blog post for the rest of the world to enjoy.
Inbound marketing makes it easier for most businesses to take advantage of the web to drive business leads. Marketing automation platforms (MAP) is a relatively new area of expertise formerly open to large enterprises that has the money and resources to implement these complex systems into their already even more complex sales cycles. However, the need doesn’t end with large corporations. SMBs, particularly start-ups need automation tools to grow their business at a more sustainable and rapid pace in order to compete in the marketplace. In fact, the argument could be made that MAPs are even more critical to SMBs than to large corporations since they don’t have the time, money or resources to dedicate to acquiring and developing leads.
If you’ve made the smart leap to augment your marketing technology with a marketing automation platform (MAP), then you’re probably trying to determine which solution is right for your business. There is no doubt that MAPs can be challenging and for small businesses it might feel like undertaking this task will add even more complexity and expense than you can afford. However, automating your systems is the best way to focus your time and resources in the right places so you can expand your business and provide better customer experiences.
Case studies are some of the best marketing tools but are often hard to get. Sales or client services may be uncomfortable asking or clients make be reluctant to air their dirty laundry. Here are a few tips to help you increase your case study library.
In a previous post, I supported the rise of niche social networks. Below are a 5 social networks geared toward startups and small businesses. While some of the larger networks like LinkedIN or Facebook can be adapted and/or utilized for SMBs and startups, this list specifically focused on the entrepreneurial community and/or business professionals.