I'm working on a project for a non-profit in which we're overhauling their website and rewriting all of their content. The problem is that their content doesn't speak to their audience. It's - shall I say - too high level. To help embrace the idiosyncrasies of the web, I gave a thiry minute power training session on how to write great web content. They found it so useful that I decided to boil down the main points into a blog post for the rest of the world to enjoy.
In my line of work, I am often asked the question “why should I hire a Marketing Consultant over a permanent employee?” I usually give the same answer; that it depends on what your goals are, because I really don’t see the decision as an “either/or” situation. Consultants can be hired instead of or in support of a permanent hire. However, the real question behind the question usually is usually revolves around cost.
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A colleague of mine is preparing for her first webinar and is embarking on the daunting task of create a PowerPoint presentation that will not only grasp the viewers attention, but leave them with something meaningful and relevant as a takeaway. She did all her due diligence. She wrote an abstract, gathered her notes and prepped her story, but somehow translating that into PowerPoint left her at a standstill. Her next move - ask Karen for help!
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Inbound marketing makes it easier for most businesses to take advantage of the web to drive business leads. Marketing automation platforms (MAP) is a relatively new area of expertise formerly open to large enterprises that has the money and resources to implement these complex systems into their already even more complex sales cycles. However, the need doesn’t end with large corporations. SMBs, particularly start-ups need automation tools to grow their business at a more sustainable and rapid pace in order to compete in the marketplace. In fact, the argument could be made that MAPs are even more critical to SMBs than to large corporations since they don’t have the time, money or resources to dedicate to acquiring and developing leads.
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If you’ve made the smart leap to augment your marketing technology with a marketing automation platform (MAP), then you’re probably trying to determine which solution is right for your business. There is no doubt that MAPs can be challenging and for small businesses it might feel like undertaking this task will add even more complexity and expense than you can afford. However, automating your systems is the best way to focus your time and resources in the right places so you can expand your business and provide better customer experiences.
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Hubspot has some really great resources for marketers. Their current ebook - How to Use Google+ for Business is no exception. Download it today to get a step by step guide and learn a few things you may not know about leveraging this medium.
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Content marketing is a key component of your marketing arsenal. While creating original pieces is important for building your audience, learning to multiply your content is critical in building your asset library. Below are 10 ways you can take one case study and turn it into 10 separate content marketing pieces.
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The internet has made connecting with investors even easier. Check out these 5 sites that help SMB's and startups link up with the right people at the right time. (Descriptions are ripped from their websites.)
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In a previous post, I supported the rise of niche social networks. Below are a 5 social networks geared toward startups and small businesses. While some of the larger networks like LinkedIN or Facebook can be adapted and/or utilized for SMBs and startups, this list specifically focused on the entrepreneurial community and/or business professionals.
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