Marketing 7.3

So you understand the value of creating great content for your prospects and customers. And you want to supply them with great intel on a regular basis. Great! But what do you write about? When will you find the time? How will you keep it interesting?

Generating engaging ideas is quite a challenge, especially if you're playing in a fairly saturated market or have a product or service that doesn't it lend itself to a multitude of topics. I mean how many ways can you talk about a light bulb?

That's when you need a little outside perspective, and a content strategy that helps you think outside the box to devise topics and ideas that your customers will truly value. Here are five ways to generate high value content. 

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I'm working on a project for a non-profit in which we're overhauling their website and rewriting all of their content. The problem is that their content doesn't speak to their audience. It's - shall I say - too high level. To help embrace the idiosyncrasies of the web, I gave a  thiry minute power training session on how to write great web content. They found it so useful that I decided to boil down the main points into a blog post for the rest of the world to enjoy.

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A colleague of mine is preparing for her first webinar and is embarking on the daunting task of create a PowerPoint presentation that will not only grasp the viewers attention, but leave them with something meaningful and relevant as a takeaway. She did all her due diligence. She wrote an abstract, gathered her notes and prepped her story, but somehow translating that into PowerPoint left her at a standstill. Her next move - ask Karen for help!

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If you’ve made the smart leap to augment your marketing technology with a marketing automation platform (MAP), then you’re probably trying to determine which solution is right for your business. There is no doubt that MAPs can be challenging and for small businesses it might feel like undertaking this task will add even more complexity and expense than you can afford. However, automating your systems is the best way to focus your time and resources in the right places so you can expand your business and provide better customer experiences.

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Content marketing is a key component of your marketing arsenal. While creating original pieces is important for building your audience, learning to multiply your content is critical in building your asset library. Below are 10 ways you can take one case study and turn it into 10 separate content marketing pieces.

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Case studies are some of the best marketing tools but are often hard to get. Sales or client services may be uncomfortable asking or clients make be reluctant to air their dirty laundry. Here are a few tips to help you increase your case study library.

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In a previous post, I supported the rise of niche social networks. Below are a 5 social networks geared toward startups and small businesses. While some of the larger networks like LinkedIN or Facebook can be adapted and/or utilized for SMBs and startups, this list specifically focused on the entrepreneurial community and/or business professionals.

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This is why Great Marketing Rocks! Below is our feature on the home page, but you can read the full write up here.

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Now more than ever, you have to stand out from the crowd, but in this economy it’s tough to dedicate dollars to reinventing your brand – especially for small businesses. If you had ad dollars to begin with, then they are gone now. And you have to be especially saavy about your overally budget. But as you know the best advertising is word of mouth. So how do build WOM? Here are 3 things to get you started.

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