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CEO Blog Nation - Why I Started My Business

It's a great question that Ashley Poulter from CEO Blog Nation posed and hopefully I gave a good answer. If you want to learn why and how Kaye Media Partners came about, read this post.

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5 Tips on Generating Third-Party Content for Your Site

A reader asked me the following question: I am trying to move forward with my business but need to work on my website content. I was wondering what you thought about using problogger as a means to reach other bloggers to provide content on my site?

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5 Reasons Why Hiring a Marketing Consultant Will Benefit Your Business

In my line of work, I am often asked the question “why should I hire a Marketing Consultant over a permanent employee?” I usually give the same answer; that it depends on what your goals are, because I really don’t see the decision as an “either/or” situation. Consultants can be hired instead of or in support of a permanent hire. However, the real question behind the question usually is usually revolves around cost.

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MY RAVE: Anatomy Of A Perfect Landing Page

This is a great infographic by KissMetrics on how to build a winning landing page. It's a great reference guide and easy to share. Just pin it!

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5 Slideshare Presentations to Improve Your PowerPoint Skills

A colleague of mine is preparing for her first webinar and is embarking on the daunting task of create a PowerPoint presentation that will not only grasp the viewers attention, but leave them with something meaningful and relevant as a takeaway. She did all her due diligence. She wrote an abstract, gathered her notes and prepped her story, but somehow translating that into PowerPoint left her at a standstill. Her next move - ask Karen for help!

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Infographic -- The Power and Growth of Mobile Marketing

HighTable put together some interesting stats on how men and women use mobile and how its usage will trend in the next 3 years.

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Four Pretty Neat Twitter Resources for Small Businesses

When I started my Twitter account way back when, I didn't really peruse their company pages although I suspect it has grown significantly since then. After clicking around a bit, I found a few cool resources that can help define and grow your Twitter presence.

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6 Tips On Writing Great Web Content

I'm working on a web project for a non-profit in which we're overhauling their website and rewriting all of their content. The problem is that their content doesn't speak to their audience. It's - shall I say - too high level. To help embrace the idiosyncrasies of the web, I gave a  30 minute power training session on how to write great web content. They found it so useful that I decided to boil down the main points into a blog post for the rest of the world to enjoy.

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In Case You Missed It: How to Use Pinterest for Business

There are ton of articles being written about the the new social network, Pinterest. Here are three great articles that will help you take action right now on maximizing Pinterest for your B2B business.

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3 Marketing Automation Platforms for SMBs

Inbound marketing makes it easier for most businesses to take advantage of the web to drive business leads. Marketing automation platforms (MAP) is a relatively new area of expertise formerly open to large enterprises that has the money and resources to implement these complex systems into their already even more complex sales cycles. However, the need doesn’t end with large corporations. SMBs, particularly start-ups need automation tools to grow their business at a more sustainable and rapid pace in order to compete in the marketplace. In fact, the argument could be made that MAPs are even more critical to SMBs than to large corporations since they don’t have the time, money or resources to dedicate to acquiring and developing leads.

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