So you understand the value of creating great content for your prospects and customers. And you want to supply them with great intel on a regular basis. Great! But what do you write about? When will you find the time? How will you keep it interesting?
Generating engaging ideas is quite a challenge, especially if you're playing in a fairly saturated market or have a product or service that doesn't it lend itself to a multitude of topics. I mean how many ways can you talk about a light bulb?
That's when you need a little outside perspective, and a content strategy that helps you think outside the box to devise topics and ideas that your customers will truly value. Here are five ways to generate high value content.