Content marketing is a key component of your marketing arsenal. While creating original pieces is important for building your audience, learning to multiply your content is critical in building your asset library. Below are 10 ways you can take one case study and turn it into 10 separate content marketing pieces.
The internet has made connecting with investors even easier. Check out these 5 sites that help SMB's and startups link up with the right people at the right time. (Descriptions are ripped from their websites.)
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Case studies are some of the best marketing tools but are often hard to get. Sales or client services may be uncomfortable asking or clients make be reluctant to air their dirty laundry. Here are a few tips to help you increase your case study library.
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In a previous post, I supported the rise of niche social networks. Below are a 5 social networks geared toward startups and small businesses. While some of the larger networks like LinkedIN or Facebook can be adapted and/or utilized for SMBs and startups, this list specifically focused on the entrepreneurial community and/or business professionals.
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Nice infographic by Mashable that talks about where entrepreneurs get their funding, where and how venture capitalists invested and hot IPOs on the horizon.
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Recently, I was asked the following question: "What advice would you give to a new niche social network or is the market too saturated?" I thought I'd share with you my answer.
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This is why Great Marketing Rocks! Below is our feature on the home page, but you can read the full write up here.
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This was forwarded to me with the title "Absolutely Brilliant and Entirely Accurate." I agree. Take a look.
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Now more than ever, you have to stand out from the crowd, but in this economy it’s tough to dedicate dollars to reinventing your brand – especially for small businesses. If you had ad dollars to begin with, then they are gone now. And you have to be especially saavy about your overally budget. But as you know the best advertising is word of mouth. So how do build WOM? Here are 3 things to get you started.
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We can read the reports and studies and endless stats that all tell us the obvious – interactive spend is up, traditional marketing spend is down. Yeah. Yeah. Yeah – we all get that because we’re all doing it. Why? Because we’re the people in the stats! But unfortunately – we’re giving up more than we realize.
